EXPERIENCE
EDUCATION
Art Director
SRW Agency, Chicago, IL
Art Director
SRW Agency, Chicago, IL
The University of Alabama
MA in Advertising and Public Relations,
Creative Advertising (2021)
Clients: Ritter Sport, Popchips, Pop Secret, Greek Gods Yogurt, Primal Pet Food, Himalaya, Fair Oaks Farms, UNREAL, Catalina Crunch.
-
Conceptualized campaign vision, created story boards, mockups, pitch decks; harnessed original graphics, copy, website content, social media (still & motion).
-
Participated in brainstorming sessions to generate new ideas and concepts for various platforms.
-
Oversaw presentation of final concepts internally and to the client, coordinated production and post production materials, ensured that all elements are consistent with the original concept.
-
Cooperated with other departments (strategy, influencer, production) to develop effective campaigns.
-
Designed OOH ads, banner ads, booth materials, social media graphics, commercial ads, etc.
-
Developed and maintained brand identity guidelines, ensuring consistency across all materials.
​
​
August 2023 - present
Higher School of Economics
BA in International Business and Management (2019)
SOFTWARE
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Adobe Premiere Pro
Figma
Mailchimp
Blender
MS Office
Keynote
Motion Designer
Otoh, Los Angeles, LA
September, 2023
Client: Nike
-
Developed motion graphics for Nike's new dance campaign.
-
Prepared files for use for 25 other markets.
​
​
Junior Art Director
h2o creative group, Brunswick, GA
Clients: High Road Ice Cream, King & Prince Seafood, Coastal Pines Technical College, Coastal Mortgage Solutions
-
Developed creative marketing campaign (brainstorming, pitching, graphic and motion design).
-
Created graphics and animation for IG and FB.
-
Crafted and resized ads for OOH mediums, designed digital ads, banner ads.
-
Worked on logo development, logo animation, brand guidelines, merchandise, ensuring that all elements are consistent with the brand identity.
-
Coastal Mortgage Solutions "Hometeam" digital campaign (+200% engagement).
-
Worked on digital campaigns for Golden Isles College & Career Academy and Coastal Pines Technical College (brainstorming, graphic design).
​​
​
July 2021 - July 2022
Graphic Designer
Capstone Agency, Tuscaloosa, AL
Clients: Adapted Athletics, Capstone Agency
-
Crafted a brochure for the statewide Alabama Writer’s Conclave Conference 2019.
-
Within 24 hours created a content calendar, social media graphics for Instagram, templates for the mentorship program, and a push card.
-
Create social media graphics for basketball tournaments (17.9K followers).
-
Designed new template for basketball tournaments.
​​​
​​
September 2019 - May 2021
Graphic/Motion Designer, Freelance
On Location Tours, New York, NY
​
-
Created graphics for social media posts, route maps, a template, and a submission guide for three brands: Histoury, On Location Tours, The Comedy Brief.
-
Assisted in the design and development of layouts for marketing materials, using appealing and well-organized graphics.
-
Edited a virtual tour for locations seen on the TV show “Friends” (10 orders in 2 months).
-
Managed social media platforms including Twitter, Facebook, Instagram, YouTube (more than 1k followers). Maintained content calendar. ​​
-
Research and analysis of the competitors’ social media content as well as target audience engagement.
​​